Story Behind the Strategy explores the intersection of communication, leadership, marketing, AI, and storytelling. Every article starts with a simple question: Why do some ideas connect while others are forgotten?
A contest offering a two-year Chevy Cruze lease was bound to generate plenty of entries. The more important question was what we could learn from them. One Big Data presentation changed how I thought about turning contest participation into actionable marketing insights.
When executive opinion becomes a directive, marketing strategy can quickly turn into compliance. But who actually has the authority to push back? A look at power, customer insight, and why silence doesn't always mean agreement.
What happens when fear spreads faster than understanding? Through one memorable story from Max Brooks' World War Z, this article explores why great communication doesn't stop at capturing attention—it helps people understand what to do next.
