Fractional Marketing Consultant Services
Clear strategy. Stronger stories. Marketing that moves.
Alyxandra Sherwood helps organizations simplify complexity and build communication strategies that inspire action.
Sherwood Communication Strategies provides the structure and storytelling expertise needed to turn complex product visions into market-ready momentum.
How Sherwood Communication Strategies Brings Clarity to Your Marketing Plan
Turn complex products into clear stories
Helping organizations simplify high-tech or complex offerings into positioning and messaging that resonates instantly with target audiences.
Build content for the buyer journey
Crafting strategic content programs that guide prospects from awareness to decision, aligning business goals with attendee needs.
Bring structure and momentum to teams
Implementing operational frameworks that clarify roles, streamline communication, and turn complex strategies into executable plans.
EXPERIENCE ACROSS TECHNOLOGY, MEDIA & MANUFACTURING
My work has supported SaaS platforms, manufacturing technology, media properties, sponsored campaigns, customer education programs, live events, and integrated digital marketing. My previous work includes marketing, communications, content, sponsorship, and go-to-market initiatives for organizations including:
Nulogy
Mingo Smart Factory
Sinclair Broadcast Group
State University of New York at Geneseo
Fractional Marketing Consultant Packages
90-Day Launch Plan
Marketing Roadmap
Business Communication Coaching
$13,500
$750
$275
90 Day Plan + Execution to kick start your marketing plan from zero to market deliverables.
I take a close look at how your marketing runs today and map out your first 60 days, the foundation and build work that gets you launch-ready.
Full-scale communication overhaul and ongoing fractional marketing leadership for complex organizations needing structure and high-impact storytelling.
90-Day Launch Plan
You're a B2B company that's just getting started, and you need marketing done without hiring a full-time team. I work with you as your fractional marketing lead: three months, a clear plan for each one, and about 15 hours a week of my time at $75 an hour. Each month is paid for before it starts.
Not sure you're ready to commit? Start with a Marketing Roadmap instead. Clients who do the Roadmap and then book the 90-day plan get their full Roadmap fee credited to the first month, plus complimentary Transition Weeks. Details are below.
Launch pricing through December 31, 2026.
Sign on by then and lock in $75 an hour for the full 90-day plan, 25% below my regular rate of $100. Book a Roadmap by December 31 and you keep the launch rate if you move on to the 90-day plan within your 30-day window.
Each month has one job. Month one gets your message right, month two builds what you need to share it, and month three puts it in front of buyers and measures what happens.
Weeks 1 - 4
60 Hours, $4,500 due before the month starts
Month 1: Foundation
Get clear on who you sell to and what you say to them.
- Audit of your current marketing, website, and sales handoff
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Ideal customer profile and buying committee map
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Positioning and core messaging
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Competitor scan
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Three goals with the numbers you'll track
You Leave With: a messaging framework and a written plan for months two and three.
Weeks 5 - 8
60 Hours, $4,500 due before the month starts
Month 2: Build
Create the assets your buyers will actually see.
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Copy for your key website pages
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LinkedIn company page and founder profile refresh
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Email nurture sequence for new leads
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One cornerstone piece, such as a case study or guide
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Sales one-pager for your team
You Leave With: a ready-to-use set of processes and templates that match your new messaging.
Weeks 9-12
60 Hours, $4,500 due before the month starts
Month 3: Launch & Retire
Go to market, then use the results to sharpen the plan.
- Launch of your first campaign
- Content calendar for the next quarter
- Results review against your month-one goals
- Adjustments based on what's working
- Handoff playbook for your team or next partner
You Leave With: a live campaign, real results, and a clear plan for what comes next.
Rate
$75 per hour
Time
15 hours a week
Each 4-week month, paid upfront
$4,500
Total for 12 weeks (180 Hours)
$13,500
Each month is paid in full before it starts. Month 1 is due before the first day of work, month 2 before week 5, and month 3 before week 9. That lets me reserve your hours ahead of time and keeps billing simple: 4 weeks, 60 hours, $4,500.
Optional Add-On: Transition Weeks
Add two more weeks after week 12 to turn your results into a plan. I'll build a six-month outlook for months 4 to 9. If you've hired someone by then, I'll get them up to speed on the processes and templates we've set up. You can also use the time to hand the work to another partner or talk through ongoing work with me. I'm available up to five hours a week.
Marketing Roadmap
If you want to see how I work, or you're not sure what your company needs first, the Roadmap is a short, focused engagement. I take a close look at how your marketing runs today and map out your first 60 days, the foundation and build work that gets you launch-ready. Your roadmap arrives about a week after I have your completed intake form, access to the accounts I need, and answers to any follow-up questions.
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A deep dive into your current processes, including your website, messaging, lead flow, and the tools you use.
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A midweek update on what I've found so far and when to expect your completed roadmap.
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A written roadmap with prioritized recommendations for what to fix, build, and skip over your first 60 days.
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A handoff checklist your team can act on directly, no marketing background required.
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A 60-minute walkthrough call to review the findings and answer your questions, scheduled within 30 days of delivery.
You can put the roadmap to work yourself, with your own team, or with me.
Book the 90-day plan within 30 days of your roadmap and you get:
Your Full Roadmap Fee Credited to Your First Month
Transition Weeks at No Charge
At launch pricing, your first payment drops from $4,500 to $3,750.
The two-week add-on after week 12, normally $500, is included. You get a six-month outlook for months 4 to 9, plus up to five hours a week of support. Use it to get a new hire up to speed on your processes and templates, hand the work to another partner, or talk through ongoing work with me.
This offer is available when you book the 90-day plan within 30 days of roadmap delivery, subject to scope and my availability at the time. It's nontransferable, has no cash value, and can't be combined with other discounts. Your Roadmap is a complete, standalone deliverable whether or not you continue.
$750
Flat fee, delivered about a week after I have the required assets and materials from you.
Launch price through December 31, 2026. Regular price $1,000
Book the 90-day plan within 30 days of receiving your roadmap: your full Roadmap fee is credited to your first month, plus complimentary Transition Weeks. Details are below.
Business Communication Coaching
Don't need a full engagement? These two are available on their own. Fill out the form below and I'll follow up with a short intake form to get the details I need to prepare for our session.
This package is for founders, subject-matter experts, and professionals who need to explain complex ideas clearly in presentations, interviews, webinars, pitches, or important meetings.
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Pre-session intake form and review of one existing presentation, script, or communication challenge
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One 75-minute private coaching session
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Message structure and audience assessment
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Feedback on clarity, organization, delivery, and calls to action
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Practical rehearsal with live coaching
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Written recommendations and an action checklist
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One revised outline, talking-points document, or messaging framework
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One brief follow-up question by email within seven days
Selected Work
Previous Projects & Case Studies
