Over the past week, my LinkedIn feed has been filled with talented marketers from Sprout Social announcing they were looking for their next opportunity. Many loved what they were building. Many had spent years strengthening the company's brand. Overnight, they became a cost reduction—a line item on a spreadsheet. Thomas Barta and Patrick Barwise discuss this challenge in The 12 Powers of a Marketing Leader. Marketing is one of the few departments that is routinely expected to
