Resumes are important. They tell people where you've worked, what you've accomplished, and the skills you've developed. But they're rarely the reason someone remembers you. Lately, I've been reading The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise. One idea that has stayed with me is that leadership isn't just about the role you hold—it's about the value you create long before a title catches up. That reminded me of one of the very first marketing propo
