Story Behind the Strategy I Marketing Insights

Why is Don Draper's Kodak Carousel pitch still considered one of the greatest marketing presentations ever? The answer isn't nostalgia alone. It's a masterclass in storytelling, positioning, and helping audiences see a product through the lens of their own memories. From growing up in Kodak's hometown to introducing my son to Pokémon, this article explores why the strongest brands don't just sell products—they help us create stories worth remembering.

Resumes are important. They tell people where you've worked, what you've accomplished, and the skills you've developed. But they're rarely the reason someone remembers you. Lately, I've been reading The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise. One idea that has stayed with me is that leadership isn't just about the role you hold—it's about the value you create long before a title catches up. That reminded me of one of the very first marketing propo

When was the last time you saw an amazing PowerPoint? Not just a good presentation - a slide deck that made you think, "Wow. I need to use those colors, animations, and graphics in my next presentation." No? You're not alone. I've certainly taken pictures of presentation slides during conferences and webinars. But if I'm being honest, it usually isn't because the slides were unforgettable. It's because I wanted to turn the information into my own notes before I forgot it. The